So, let’s imagine a scenario. You’ve an established business, and a corresponding site for the product or service offered. Let’s say you’re expanding. Not the business itself, but rather you’re offering a new service. How would you go about this? Get a new URL altogether, or, maybe put a new subdomain on your existing site? Let’s take a peek.
Subdomains on your regular URL
This portion is best explained with an example. Let’s say you’re a successful car reviewer. You have your own website, whereby you post reviews and such. However, you’d also like to sell cars that have received your badge of approval. How would you go about this? You could use a service that hosts your listings. So, instead of generating a new URL for those listings, you could have that service link to a subdomain on your already available URL.
Pretty neat, right? You do not have to go about making a new URL for that new business extension. Remember, your SEO is affected by the quality of the content you put out on your website.
Considering all of that, instead of having multiple domains, it’s in your best interest to stay in one central domain. You reserve your domain authority that way as well.
When to get multiple domains?
This is an interesting question. When should you pick up multiple domains? Imagine this. You’re an entrepreneur, and you’ve tens of hundreds of actionable entrepreneurial ideas.
Who knows, if that idea goes through, you’ll have a domain that you can place a website for that idea. Awesome, right? If you feel that you won’t use the domain at a later date, you can simply stop paying for it yearly. The opportunity becomes a great opportunity only when you do business on it, or at the very least pump out content for it.